sooft.studio

about

sooft.studio is a Creative Office dedicated to Design, Software, Technology, Media-Arts and Architecture in their broadest senses. We specialise in the Ideation, Development, and Production of Digital, Physical, and Spatial Affairs that intersect in one way or another with Humans, Environment, Technology, Information, Algorithms, and the Internet.

partners

Grete Soosalu

Expertise: Architecture, CAAD, GIS, Computer Vision, 3D Technologies

Alma Mater: EKA (Estonia), ETH (Switzerland)

Focus: Product + Software Design & Engineering

Andres Villa Torres

Expertise: Industrial+Interaction Design, Media Arts, Digital Anthropology, Networked & Web Technologies & Machine Learning

Alma Mater: UAM-X (Mexico), ZHdK, HKB, UNIBE (Switzerland)

Focus: Software + Hardware Design & Engineering

location

sooft.studio is based in Zurich at Atelier Gerold. We offer our collaboration globally, focusing mainly in Switzerland, Estonia, and Mexico. We self-host our technologies locally, using a sun-powered infrastructure and sustainable electronics.

experience

sooft.studio partners have collaborated with various organizations, artists, studios and startups including: interaction design ZHdK, Collegium Helveticum, xCoAx, labor5020, emd3000, ABB, Francois Chalet, evulpo AG, Agree AG, Dezentrum, HAUSAMMEHR, ProHelvetia, esrawe Studio, FastCompany, H-Farm, CloudCities, EKA, b210.ee, 3+1 architektid

projects

Curated work across products, research, and installations—built with partners in Switzerland, Europe, and beyond.

wooven

Sovereign mesh computing platform for Swiss and European software builders. wooven focuses on resilient, privacy-aware infrastructure for teams building serious software in regulated and sustainability-minded contexts.

  • Infrastructure
  • SaaS
  • Europe
  • Switzerland

soil.digital

Circular economy platform focused on greens and care. soil.digital connects communities, producers, and services around sustainable food, plants, and care workflows.

  • Platform
  • Circular economy
  • Care
  • Sustainability

plural.ch

Digital platform for democracy in Switzerland. Plural supports participation, transparency, and civic engagement through thoughtfully designed digital tooling.

  • Civic tech
  • Switzerland
  • Democracy
  • Platform

DATA CENTERS: Edges of a wired nation

Architectural and historical research and publication about Data Centers, Digital Infrastructures and Politics on the role of technology and information in Switzerland.

  • Research
  • Publication
  • Switzerland
  • Architecture
Case study

Digital Spaces & Signal Topographies

At Collegium Helveticum, Andres directed an R&D team developing a system to monitor WiFi-related EMR for UZH's Aging group. A follow-on project, Signal Polarities, expanded capabilities across global locations with a data visualization interface.

  • R&D
  • Data visualization
  • Research
Case study

Alive Stream (Fluorozoa). Underwater light swarm.

Alive Stream presents a swarm of fluorescent artifacts, blending technology with nature across water bodies. Integrated sensors respond to aquatic forces as vivid light patterns—revealing currents, disturbances, and imagined futures of the water.

  • Installation
  • Media art
  • Sensors
Case study

SOLO: reactive nervous systems with sound and EAPs.

SOLO, with Karmen Franinovic, explores artificial sentience and pain perception through electroactive polymers, electricity in fluids, and acoustic feedback—spatial sound and a reactive lens amplifying light in an encompassing space.

  • Installation
  • Research
  • Sound
Case study

Silk Memory Garden: Interactive Archive.

An audiovisual installation archiving melodies and animations in an interactive digital landscape tied to a garment archive—color, sound, and narrative immersion.

  • Installation
  • Archive
  • Audiovisual
Case study

collaboration

sooft.studio offers creative and production collaboration to materialize ideas into reality.

design

We offer collaboration for the Ideation, Design, Development, and Production of Digital, Physical, Sonic, and Spatial Experiences, Devices, and Products.

software development

We specialize in various areas, including interactivity, GIS, 3D, XR, CGI, computer vision, ML, computer generated and immersive sound, custom electronics, and digital fabrication. Our expertise extends to web, custom applications and information systems architecture.

production

We adapt our skills for art, commercial, or experimental projects. This spans MVPs, prototyping, product creation, refining and enabling ideas we initiate or collaborate with.

mentoring

We provide mentoring on all aspects of Creative, Coding, and Artistic Practices: Digital/Phygital Products, Organisational Structuring and Workflow Efficiency in small Tech Teams, Scalability for MVPs, Startups, and Context Specific Projects.

pricing

intro assessment

0.- CHF

Free 20 minute assessment to understand your project. This first session helps us to determine the feasibility, timeline and scope of your idea, and whether we are the right match for you.

request session

collaboration

150.- CHF / Hour

? .- CHF / LT

Eligible for 30% fee reduction if you're a new collaborator, non-profit, low-funded artist, or have a socially/environmentally focused or cool project!

We value long-term collaborations and offer special pricing on request.

request rate

mentoring

160.- CHF / Hour

If you are seeking for professional advice related to our areas of expertise, we are happy to provide with 1to1 sessions to help you unravel the potential of your practice or ideas

book mentoring

contact

sooft.studio lives at

Maaghof

Turbinenstrasse 37 8005 Zürich

[email protected]

+41 43 229 79 39

contact us